🧭 CX Architect & UX Research Strategist

I turn chaos into flow—and customer insight into strategic clarity.

As a fractional CX Architect, I work with scaleups and innovation-driven teams that are ready to evolve—from scattered efforts to strategic, human-centered systems that actually scale.

Whether you're launching, growing, or realigning, I bring deep expertise in turning real customer needs into business growth.

From global brands to early-stage ventures, I’ve worked with organizations who care deeply about how they serve their people.

👣 Trusted by teams across 470+ projects

"Retail, education, health, tech, culture, service design, and social impact are just some of the industries I've worked in. I bring pattern recognition across sectors—so I can help your team see what others miss."

🔧 What I deliver:

Anti-briefs that challenge assumptions and reframe the real problem
Deep-dive research frameworks to uncover unmet needs and systemic friction
Customer journey mapping aligned with business goals—not just user flows
Service blueprints that connect frontstage experience with backstage operations
CX audits & diagnostics that surface insight across the entire value chain
Cross-functional team alignment to unify product, marketing, ops, and leadership
Operational frameworks that scale with intention and adaptability
Human-centered design rooted in business reality—not design theater

I bring a holistic lens to every project—balancing the needs of users, teams, leadership, and investors. Because a great customer experience isn’t just intuitive. It’s also viable, scalable, and strategically aligned.

From early-stage ventures to global teams, I help businesses design experiences that make sense—to people, and to the bottom line.

“I work side-by-side with your team—not as a consultant who drops a deck, but as a strategic partner who drives clarity, alignment, and momentum.”

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🌍 Deep, Diverse & Global Experience

🕒 +35,000 hours of experience

Spent guiding companies and entrepreneurs, sharing knowledge, facilitating growth, and supporting meaningful, long-term transformation.

🎯 +15 years designing experiences that make a difference

Helping both emerging brands and established teams improve service quality and build stronger, more human-centered customer connections.

🌐 Clients across 18 time zones

From Spain to Singapore, Berlin to Buenos Aires—my work has travelled the world. I bring cultural fluency and cross-market insights to every project I lead.

Bridging human insight and business intelligence

The match your business needs

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🚪 Teams seek me out when…

They’re losing clarity as they scale—and customer needs are getting lost in the noise
They’re restructuring teams, launching products, or entering new markets
They need to translate research into strategy, and strategy into results
They’re stuck in internal misalignment and need everyone rowing in the same direction
They want to design journeys that actually work—for users and the business
They need to reduce churn, improve retention, and turn insight into action
They’re ready to center the customer without sidelining the business model
They want to build experiences that respect diverse realities, especially for women and underrepresented groups

This is usually the moment when business and experience start pulling in opposite directions—and they need someone who knows how to bring it back into sync.

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Wondering if this is what your team needs?

Let’s find out.

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